You've built something real — a proper product, real customers, growing revenue. But you're running it on whatever hours are left after the day job.
I help solopreneurs use AI to handle the repetitive stuff — so the hours you do have go a lot further.
Free · no obligation · plain English
When you started, you could manage everything in your head. Now the business has outgrown that — but your available hours haven't.
New stock arrives. You know the website needs updating. But by the time you're through the day job and everything else, it's 9pm and the motivation is gone.
Online orders here, wholesale accounts there, stock across different locations. Nothing connects automatically. You're the manual link between all of it — and that only scales so far.
Someone asks about a bulk order. You mentally file it. By the time you come up for air it's two days later — and the moment has passed.
You know your sector better than almost anyone. That knowledge should be driving your marketing. But turning it into content takes time you don't have.
Not generic AI advice. Not a list of tools to figure out yourself. I look at how your specific operation works and set up the automations that free up your time.
One focused session walking through your business — what takes the longest, where things fall through the cracks, what would change if it ran without you. I'm looking for the handful of things that, if automated, give you meaningful time back.
Your time: 60 minAI content templates using your actual product knowledge. Automated follow-ups for enquiries. Customer communications that go out without you. Built for your specific products and channels — not a generic off-the-shelf setup.
I handle thisA 30-day implementation plan sequenced around your actual availability — what to do in 20 minutes before work, what to tackle on weekends, what to set and forget. A walkthrough call so you know exactly what to do. Then a 30-day check-in.
Your time: 60 minYou're past the point of "side project." This is a real business with real customers — it just needs systems that match its size.
You've built something specific for a market you know well. Your customers trust you. But getting your expertise into your marketing is eating time you don't have.
Online store, wholesale accounts, pick and pack from a storage facility. You're the manual link between all of it — and every hour on admin is an hour not spent on growth.
You've worked with AI in some capacity and know it's useful. You just haven't had the time or headspace to figure out how to apply it to your business specifically.
You know exactly what you're paying before we start. No hourly billing, no scope creep.
All prices in AUD · GST applicable · Payment required before work begins
Craig is a great leader and has really contributed to the evolution of our delivery process. He is capable of navigating complex technical projects and fostering clear communication across distributed teams.Matt CraigMindArc
As a manager, there is no one I'd prefer to have at my side. Craig is loyal, skilled, dependable and wades in where others fear to tread. No matter how big the problem or difficult the challenge, Craig would always put his hand up.John McLeanPollen Digital
Craig has been an asset to the team with his client-facing skills being what sets him apart. With broad digital expertise, project management, and communication skills, Craig can adapt to any project.Laura TeslukIMA B2B
Nearly 20 years helping businesses of every size figure out what's wasting their time and build systems to fix it. I've done it for large agencies, and I've done it in my own operations.
I'm not an AI evangelist trying to sell you software. I look at how a business actually runs, then figure out which specific things should be automated, and how to do it simply enough that it actually sticks.
I understand the niche business model — deep product expertise, direct customer relationships, the complexity of managing multiple channels on limited time. That context matters when I'm building these systems.
Operations, eCommerce, systems — I know what wastes time and what doesn't
Deep expertise, B2B/B2C splits, growing on limited time — I've been here
Not just theory — I've implemented these in real businesses including my own
Works across Australia, everything done phone and video
This page is built for solopreneurs running side businesses and product stores. If your situation is different, one of these might be a closer fit.
Tell me about your business — the products, the channels, what's eating your time. I'll tell you honestly what's possible and what it would look like.
Book your free call → Free · 20 minutes · No obligation