You already have the skills, the customers, and the ambition. What you're missing is the infrastructure to run without everything going through you.
I'm the guide who helps you build it.
Free · no obligation · plain English
I work with three distinct types of business. Each has a different problem — and a different page built just for them.
Firms of 5–20 where skilled people spend too much time on chasing, reminding, and following up. I audit your workflows and build the systems that handle the repetitive work.
Find out if this is you → Trades & service businessesYou're great at the work. Quoting, invoices, and follow-ups shouldn't eat your evenings. Plain English setup, no IT knowledge required, done in a week.
Find out if this is you → Solopreneurs & side businessesRunning a real product business on leftover hours — multiple channels, real customers, no systems. I build the automation layer that makes it run when you can't be there.
Find out if this is you → The offer behind every solutionFixed price, 7-day delivery. Audit, build, deliver. Custom AI templates, documented SOPs, a 30-day plan, and a walkthrough call — so you know exactly what to do on Monday morning.
See the full offer →Nearly two decades helping businesses — agencies, brands, small operators — work out what's slowing them down and build the systems to fix it. I've done it for large organisations, and I've done it for my own businesses.
What I've learned: most operational problems aren't people problems. They're systems problems. Unclear processes, manual tasks, and work that follows the same pattern every week but requires a human to do it.
My job is to find that work, automate what can be automated, and document the rest — then hand you a plan simple enough to actually follow.
Agencies, eCommerce, operations — I know what wastes time and what doesn't
Senior production leadership at one of Australia's top Shopify agency partners
Not just theory — I've implemented these systems in real businesses including my own
Remote-friendly, everything done phone and video
Craig is a great leader and has really contributed to the evolution of our delivery process. He is capable of navigating complex technical projects and fostering clear communication across distributed teams.Matt CraigMindArc
As a manager, there is no one I'd prefer to have at my side. Craig is loyal, skilled, dependable and wades in where others fear to tread. No matter how big the problem or difficult the challenge, Craig would always put his hand up.John McLeanPollen Digital
Craig has been an asset to the team with his client-facing skills being what sets him apart. With broad digital expertise, project management, and communication skills, Craig can adapt to any project.Laura TeslukIMA B2B
20 minutes. Free. Tell me what's slowing you down — I'll tell you honestly whether I can help, and what that looks like.
Book your free call → Free · 20 minutes · No obligation